Case Studies: The Best of the Cuban Music Awards 2006
CubaDisco is the most important festival in Cuba's music calendar. Havana Club, in association with Havana Masters are presenting these awards for the second year running.
Siren have helped this years organisers to create a multimedia event with VJ's screening live footage from Havana, supported by 3 winners of the CubaDisco awards and new films from the Havana Film School.
The event takes place at Floridita, on Wardour St, Soho, one of London's top Conran restaurants and premier Cuban Music venue.
Siren has provided strategic direction combining on and off line media and has advised on event marketing material layout and design.
Siren have also been tasked with PR, specfically to the mainstream entertainment and film press. We have also executed an on line campaign using web ads, web networks, blogs and new media such as myspace.com.
We utilised all entertainment websites such as myvillage and viewlondon and negotiated fantastic deals on front page ads which boosted last minute sales.
The event sold out and the venue was filled to capacity with over 800 revellers. The awards had 4 star reviews in mainsteam press including Metro and Time Out.
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