Events.
Seminars
MARKETING YOUR FILM
Understand the latest
in marketing trends and technologies and how these can
be applied to marketing your film.
We define brand, direct, integrated, viral and
guerrilla marketing as well as brand hijacking.
By comparing trends in the U.S. and the U.K. we take a
look at how mainstream, cult and indie films utilize
marketing.
We will also cover trends in film distribution – home cinemas, downloads, digital cinema and even the
pirate and how this shapes the mainstream.
Finally we will help you take your marketing concepts
to the tactical level by explaining how to create a
marketing budget and work with marketing agencies.
UNDERSTANDING PRODUCT PLACEMENT
We take a wide view at how the industry is developing and changes in OFCOM's regulation across mobile and TV broadcast. We investiagte how product placement can be used with new media such as mobile TV and within interactive TV. Finally we explode the myth that product placement is the 'fast route to film funding' and explain what to consider to select the right brands to target and how to work with them so they support your projects.
|
