Strategic Planning.
Siren works with each client to understand the full
production schedule and develop a marketing plan which maximizes the opportunities around
the theatrical, DVD, web and TV release cycle.
The marketing planning cycle can take up to six months,
therefore we recommend getting Siren involved as early
as possible to take advantage of the optimal marketing
mix.
After a full review of your script,
we will present a relevant marketing proposition and
determine the strongest press angles for your storyline. We can help your
team understand the key target audiences and suggest
the most relevant and effective media to reach the intended
audience.
We will draft a full marketing plan and a budget based
on the media we recommend.
Your strategic plan will be designed to incorporate
all elements of marketing, PR, product placement and
sponsorship for the film.
|
