Press Release.
10 May 2006
AMERICANS - DON'T WE JUST LOVE 'EM?
Siren Enterprises have won a new contract with London based production company, Hollywood Arthouse. The seeds of a relationship were sown in Cannes 2004, when Siren ran into director/ producers Seumas Next and Mark Wilenkin shooting a documentary on the roof of the Hilton. Their latest production, 'Mullets and Bars' refers to a heraldic coat of arms and the foundation design for the 'Stars and Stripes'. The satirical film explores our view of America, American's and vice versa.
Shot over 18 months in London, Paris, Edinburgh, Amsterdam, Cannes and Sydney, the cast features insights from John Washington, ancestral nephew of George, Walter Wells, Managing Editor - International Herald and Tribune, James Conlon - Director Paris Opera, the revolutionary 'Yes Men', London based American dominatrix, Mistress Avalon and is punctuated by comments by Toby Young, Peter York, Irvine Welsh, Tina C and many more. Interviews with Americans are intercut with anti-globalists like Canadian, Naomi Klein to create a degree of levity between opposing views. In contrast to the recent trend for scathing anti Americanism, the piece leans to the blithe.
'Mullets and Bars' was nominated for best documentary at the UK's biggest independent festival, Raindance. Siren have targeted relevant film festivals, particularly in the US and developed a direct to consumer marketing strategy for this and further titles. Siren are in talks with leading web distributors which has led to a trip to Los Angeles to investigate distribution and marketing opportunities.
Seumas and his business partner Stephan Kern are driving pre production of their next low budget feature, 'Last Rites', based on the true story of the Ediacara Mine in the Austrailian outback, a mine so poisonous, it killed everyone who went there. Seumas has described their script as, 'Blair Witch' meets the 1975 classic, 'Picnic at Hanging Rock'. With Seumas' Austrailian heritage, he is well placed to give the British public an authentic taste of the eeriness of the Aboriginal 'Dreamtime'.
Siren are also advising on how to leverage the media of product placement. Both parties are working on a new consumer led DVD to which Siren will licence technology to enable consumers to buy products they see directly from the instructional DVD. The details of the deal are being kept confidential until the DVD release, planned for late 2006.
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